“How did you learn about me?” the woman asked. The man explained that he had found her through a Facebook ad, which is a common scenario in today’s virtual world. According to marketing experts, thousands of these conversations are started every day, but not many are leading to sales.

The truth is, we follow each other on Instagram and LinkedIn and often exchange comments on our posts. Yet, we never connect beyond a like and a reply.

In that moment I had a realization: there is no amount of likes that can forge a true relationship.

Imagine working only with the clients you adore. You wake up every morning excited to take each meeting. Energized by the magic you’ll create together. Knowing that you’ll show up and give your best work. And they’ll be thrilled with the result you’ve delivered and shower you with appreciation. Now imagine you get to experience this feeling every single day.

The truth is, you have the power to create this reality.